The marketing landscape is ever-evolving, and you need an experienced marketing partner to help you cut through the competition. eCommerce marketing is different from general digital marketing that focuses on a few channels. eCommerce marketers must focus on search engines, email marketing, digital content, and social media to attract visitors and help purchases online.
To make things simple for you, we have discussed different things to expect from the best eCommerce marketing agency.
eCommerce Advertising
Advertising falls under the umbrella of marketing, and eCommerce advertising is no different. According to marketing experts, effective advertising can increase brand awareness, bring more conversions, and help you reach more audience.
eCommerce advertising consists of different types that include rich media ads, banner ads, and media ads. The main objective of eCommerce advertising is to develop an eCommerce marketing strategy that focuses on product promotion and increasing sales. The eCommerce Marketing Agency UPQODE is nominated #1 for eCommerce advertising in most business niches and it is wise to choose such an award-winning agency to assist your business.
As mentioned earlier, eCommerce marketing covers most marketing channels existing today. The agency you select should focus on developing and implementing independent marketing strategies for all marketing channels for maximum reach and efficacy.
Social Media Marketing
All brands, online retailers, and contractors launch pages that connect to their social media accounts and vice versa. Social media platforms offer the best ways to connect and engage the audience. Marketers use social media platforms to share content the audience is interested in.
An eCommerce marketing agency might do the same thing, but the approach may not bring the desired outcomes. The agency would research to know the platforms used/frequented by the target audience. It will then create platform-specific marketing strategies to engage the audience and draw them to your website.
Content Marketing
Many people wonder why content marketing is part of eCommerce marketing as the website lists only products for sale. The answer is content marketing plays a crucial role in improving the eCommerce website’s search engine rankings. If you are selling a product on your website, you need content to create awareness about the product. eCommerce Marketing Agencies like UPQODE can promote your eCommerce website in the following ways.
Optimize Product Pages
The marketing agency can use product-driven short keywords in product descriptions and other content on the page. If the product page showcases wedding dresses, the marketing agency could use keywords like “bridesmaid dress” to optimize product page copy.
It will also focus on image alt text, headers, and page titles to optimize the search engines’ product page. When customers search for products with the target keyword, the search engine will list your eCommerce website on the search results page.
Write Blog Posts
The marketing agency will also create relevant blog posts to create awareness about the product. For example, if your website deals with wedding dresses, the agency will create blog posts with pertinent titles like: How to plan a wedding? and so on.
The blog posts will also cover how to select a wedding dress. Such informational posts are helpful to the audience and also help them choose the right product.
Search Engine Marketing
Also known as SEM, it includes PPC and search engine optimization(that is organic SEO). Search engine optimization focuses on optimizing content as per Google’s algorithm. SEM involves product-specific ad campaigns, display campaigns, and pay-per-click campaigns.
According to marketing experts, PPC campaigns ensure your ads are displayed when potential customers use target keywords as search criteria.
Email Marketing
It is one of the oldest forms of digital marketing that still retains value in eCommerce marketing. One good thing about email marketing is a web design agency that can automate the whole process for you. The agency can categorize potential buyers as per their stage in the buyer journey and customize messages to increase conversions. Here are two ways email marketing can be used to build customer relationships:
Follow-Up After Purchase
The email communication after product purchase can be used to build trust and customer relationships. It can also become a foundation to introduce other products that customers might be interested in.
Shopping Cart Abandonment
The eCommerce marketing agency would also perform research on shopping cart abandonment. The agency will try to find the reasons for incomplete buying journeys and sort out issues to increase sales.
Local Marketing
Most eCommerce companies overlook the local marketing aspect. A right eCommerce marketing agency would understand the importance of local marketing. It helps you target geographical areas where a large number of prospects reside. The agency can help develop a marketing strategy that will make your store attractive to a potential customer base in a particular area.
To sum up, the right eCommerce marketing agency will shoulder all marketing-related responsibilities to ensure your eCommerce store is competently managed. If you can’t afford an agency you can always use these e-commerce marketing tips to grow your online store.