T-Mobile unveils new global design retail stores

Mobile Viewing

T-Mobile is excited to unveil a new global design concept for nearly 400 retail
stores across the US. The refreshed design offers customers an improved shopping
experience as they visit stores for T-Mobile’s exceptional – and affordable –
products and services, all running on America’s Largest 4G Network(tm). Featuring
private customer service desks, large-screen digital displays and a new, improved
merchandise layout, customers will now enjoy an easier, more convenient shopping

Read the full Press Release below:

T-Mobile USA Unveils New Global Design Retail Stores
Refreshed retail store interior offers the ultimate customer experience, featuring
T-Mobile's exceptional and affordable products and services running on
America's Largest 4G Network(tm)

BELLEVUE, Wash. - September 29, 2011 - Today T-Mobile USA, Inc. announced the
rollout of a new global design for nearly 400 new and remodeled stores across the
country. In an ongoing commitment to provide the ultimate customer experience,
T-Mobile adopted the new design format from its parent company, Deutsche Telekom AG,
which has received positive customer feedback for this new design in retail stores
across Europe.

Each redesigned store will be completely new from floor to ceiling, enabling
T-Mobile to provide customers with a compelling retail experience and improve
overall efficiency within the store. For example, customers will now be able to meet
with sales representatives at private customer service desks and view products in
clearly defined areas, making it easier to find what they need.

"With the continued complexity of wireless choices, T-Mobile is always looking to
help simplify the consumer retail experience and make it more personal for each
customer," said Debra Coates, senior director of store development, T-Mobile USA.
"While we've continually been honored for our customer service, we have found ways
to make the shopping experience even better with this new design."

Two pilot locations - the Southcenter Parkway and Minkler Boulevard store in
Tukwila, Wash., and the Seventh Avenue and 48th Street store in New York - were
remodeled earlier this year. With the improved layout of merchandise, customers now
are presented with devices coupled with relevant accessories, so they don't have to
shop multiple locations throughout the store searching for what they need.

From new hardwood flooring to a large digital messaging screen at the rear of the
store, customers will be presented with an open sales environment, creating a quick,
easy, clear and concise shopping experience. Vertical highlight panels installed
with information kiosks and video monitors also encourage customers to explore and
engage in an interactive shopping experience. The new design provides a clear
customer journey, making shoppers feel comfortable and simplifying the purchase

Customers also will have several service options, from standing service counters on
the sales floor for quick transactions to seated service desks for long
transactions, discreet conversations and business-to-business consultations. With
this new format, customer wait times are expected to be reduced.

T-Mobile is opening or remodeling these stores in approximately 65 markets across
the country in an effort to serve and grow with the needs of its customers, as well
as continue to invest in local communities.

"We've always been committed to providing an easy, compelling retail experience, and
we have now improved this experience while investing in our stores' local economies
in the process," said Ami Silverman, senior vice president of sales operations,
T-Mobile USA. "With the combination of an improved retail experience, America's
Largest 4G Network(tm)<http://t-mobile-coverage.t-mobile.com/>, and exceptional and
affordable devices and rate plans, now is a great time to be a T-Mobile customer."

Various local events and promotions will be planned to celebrate the new retail
store design, with the first stores reopening in Boston and Washington, D.C., on
Oct. 5.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of
Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2011,
approximately 128 million mobile customers were served by the mobile communication
segments of the Deutsche Telekom group - 33.6 million by T-Mobile USA - all via a
common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42.
T-Mobile USA's innovative wireless products and services help empower people to
connect to those who matter most. Multiple independent research studies continue to
rank T-Mobile USA among the highest in numerous regions throughout the U.S. in
wireless customer care and call quality. For more information, please visit
http://www.T-Mobile.com<http://www.t-mobile.com>. T-Mobile is a federally registered
trademark of Deutsche Telekom AG. For further information on Deutsche Telekom,
please visit

For more information about T-Mobile's 4G products, please visit

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