Sales letters have been used in marketing since the beginning of advertising. They have evolved over time and have changed with technology.
Nowadays, businesses use a video sales letter (VLC), which does the same thing as a sales letter, but in video format. Sales letters are just written pieces that explain how a product or service can benefit a customer. They used to be actual letters, but they take the form of landing pages and the like in the modern world.
Success Pros LLC is an online marketing platform specializing in accumulating businesses to digital marketing tools and helping them grow through online advertising. Success Pros LLC shared how to create a video sales letter that will convert your visitors to customers, subscribers, or anything else you could want.
Grab their Attention
Everybody knows how crucial an attention grabber is in marketing. This doesn’t change in video format. You need to grab your audience’s attention before they click away.
Ask a provocative question that they’ll want the answer to. Surprise them with words or imagery. Subvert expectations. Do whatever you need to to keep your viewers watching.
Explain the Problem
Video sales letters are all about problems and solving them with your products. What problem are you trying to fix?
If you want your viewers to subscribe to your newsletter where you teach them about cooking, the problem is that the viewers can’t cook well, and your newsletter will fix it. Success Pros LLC suggests being creative with the problems you’re fixing and being clear in your video about those problems.
Solve the problem
Now onto the bread and butter of your video. You need to explain your solution and be very clear about why your solution is the best.
The expert team at Success Pros LLC advises that you explain why your product or service is the one they should choose and how it is in the user’s best interest to use it. Don’t just talk about the solution; prove that it works. Show proof in the video, so there is no doubt in the customer’s head.
Credibility
Anyone can fake a video of a magic product or have actors give false testimonials. In your video, you should provide your credentials so that your viewers know why they can trust you.
How long have you been in business, how many customers have you serviced, won any awards, etc.? Make sure that you know why you have authority on the subject.
The Call to Action
A call to action is another important piece of content, no matter what media your marketing takes the form of. Don’t assume that your audience knows what you want them to do.
Tell them directly where to go, how to get there, and what to do when they get there. If you want to increase conversions even more, implement techniques such as bonuses, discounts, limited availability, etc., to give them even more reason to act fast.
These are time-tested methods that have evolved to work in our modern world.