Your law firm can benefit in various ways by posting on social media. Think of these pages as lively, inspiring websites that keep your organization current and attractive. Social marketing can help grow law firms in many ways. Needless to say, social media pages induce maximum awareness and engagement. They also improve your SEO and keep your audiences up-to-date. You can also get assistance from the best Birmingham immigration lawyers to get the best results through your social marketing efforts.
Read the below-given tips to manage your social media effectively and attract customers to your law firm.
1. Start by listening
Take the time to examine what people are saying about your strengths. Look for the stats of your domain name at social media platforms like Google, Facebook, Twitter, and LinkedIn. What results are provided? Monitor what works and what doesn’t. You may find an unfamiliar page for your business or you may encounter a series of comments about your company. Your continuous check on your stats will help you stay informed about your progress and improve accordingly.
2. The right platform is the key
Your content for different platforms must be different for each social media platform depending upon how that platform works. For instance, the audience of Twitter is different from those of Linkedin. You must create content according to the audience of the platform. Make a list of keywords related to your company’s services and start researching which platforms have already discussed those topics. Determine where these active expressions take place and focus on those channels. When you start, it is better to focus on one or two platforms, as opposed to trying to control the entire network.
3. Be consistent
Your presence on social platforms also demands consistency. If you are absent for a long time, there is a risk of losing a great number of potential customers.
An effective way to stay consistent with your posts is to write a monthly content calendar. Describe what content you would like to include and when it will be used. It provides a quick indication of what you are posting, so you do not have to be worried last minute.
4. Record and share videos
If you do not have a YouTube account, the process can be set up quickly and easily. Utilize this platform to come up with videos that are informative and interesting and will attract customers towards your firm and ensure that you share those videos on suitable platforms too. Stats show that 78% of people spend their time watching videos online on a weekly basis and 55% of the people are habitual of watching online video content on daily basis. Use professional video to share updates about your organization, answer frequently asked questions, consult legal changes, and showcase your company culture.
5. Promote your blog
Blogging is a great way to provide a source that answers important questions from your customers. In the field of law, you must depict extraordinary skills at your workplace. Your potential clients will only choose you over any other law firm if they think you have an active role in the legal community and have the required capability to solve their legal problems. Moreover, blogging can also serve your purpose of improving your SEO and can be a great way to attract social media traffic to your law firm.
6. Graphics
According to the Mobile monkey, it was found that posts with innovative graphics create 650% more engagement than just text. There may be some surprising numbers for you to share, but typing and sending them will not get those numbers’ attention from many people.
Creative tools like Canva provide free templates that you can quickly modify to reflect your company brand. This view is not limited to post statistics, you can create content such as “Legal Advice Tuesday” or share other legal updates in a structured manner.
7. Apply the 80/20 rule
As you know, promotion is not something that necessarily attracts the customer. Your success record is the motivation you need to give. Reminding and encouraging your fans to book a free consultation is perfectly acceptable, but once this feed is productive you will immediately notice a decrease in engagement.
8. Develop a connection with your audience
Social media is also a two way street like any other communication. It is appropriate to respond to questions and comments from the audience. This engagement will show your fans that you can access and help.
Even if there are shortcuts like “liking” someone’s comment, take the initiative and respond honestly. If you find it difficult to manage on your own, you can always use tools like Hootsuite and Sprout Social to manage your social media interactions
Also, keep in mind the use of social media to communicate with referral sources and company partners. You must share and participate to build a large network and grow your law firm.