Business and Marketing Insights
SaaS (software as a service) is one of the most influential trends in business and marketing today. As technology advances, it’s often convenient for people (individual consumers as well as businesses) to use cloud-based software to solve many problems and […]
As you begin on your journey to found and build your own business, you will sooner or later need a marketing strategy to attract customers and grow your brand presence. For many entrepreneurs, that can be problematic. Marketing is inherently […]
If you’re an active user of HubSpot’s COS, you are probably using the system’s workflow system to build your lead nurturing campaigns. After all, any inbound marketer knows that generating leads is only half the battle. Only through nurturing can […]
What if I told you that your headline can make or break your blog post? It’s true; if the first thing your audience sees does not pique their interest or generate excitement, they’ll move on to bigger and better things. […]
Business blogging is a must in today’s world. It not only helps with search engine optimization, but can also be a form of inbound marketing, drawing people into you as opposed to the other way around. Although blogging may seem […]
What are you tracking? An age-old marketing is becoming even more important in the age of data-driven decision making. Budgets are tight, and accountability is key. So when marketing your SaaS software, you need to make sure that the metrics you […]