The real estate business is competitive no matter where you live. Sometimes it seems like there are more real estate agents than houses for sale.
If you want to thrive in your business, you have to think ahead of the game. One of the most important skills real estate agents can cultivate today is to take advantage of technology.
For a specific example, a real estate agent’s smartphone can be her greatest asset. It places a hub of resources and tools at the tip of her finger in a way that was never possible before.
We know, however, that smartphones can also serve as a massive distraction. If you want to increase your business rather than spend hours scrolling through social media, here are a few ways to maximize your sales with your phone.
Download the Right Apps
Dozens of quality apps can make your life as a real estate agent much easier and more productive. For starters, there are apps that enable you to list your properties and track information about who’s viewed that information.
This may be your most important weapon, according to the Houston real estate firm, Green Residential. “The ability to look at listings on a smartphone is invaluable to younger homebuyers who are constantly connected to their technology,” states a blog post on the firm’s website.
It recommends downloading the biggest real estate listing apps such as Trulia, Zillow, and Realtor. Other great real estate apps include:
- MLS Import
- Premier Agent
- RPR Mobile
- OpenHome Pro
An effective real estate agent also needs organizational and clerical apps. Some of the best of those include:
When you have each of these apps on your phone, you’ll be a virtual walking real estate office, wherever you go.
Take Photos and Videos
Photos and videos can be used to market both yourself and your properties. Your smartphone is really the only tool you need to do this, for the most part.
Although professional videos and photos remain useful and well respected, the average consumer is often satisfied with a quality smartphone photo and video. Many agents take shots of their listings and video walkthroughs with their phones, and that seems to work well for them, in most cases.
You should also be using photos and videos to market yourself on social media and your website. Instagram and Facebook are both great markets for real estate agents, and videos and photos are king on these platforms.
Most important, you can take advantage of live videos and the Stories features. These pop up automatically for your followers so you can target your biggest audiences.
In your videos, walk through your properties, talk about yourself as an agent, discuss your game plan for selling houses, highlight certain areas of a neighborhood, and present any other useful information that will drive clients and buyers to you.
Do Clerical Work on the Go
You don’t have to spend as much time in the office if you have all the apps and tools on your phone to do paperwork on the go. Plenty of apps will help you manage transactions and clients while you’re waiting for buyers to come to a showing or for your kid’s soccer game to start.
For example, DocuSign lets you upload paperwork to be sent to and signed by your clients, and the app makes it easy to do this anywhere. Evernote enables you to take notes and keep pictures in a file as needed, and social media apps empower you to do marketing wherever you are.
Don’t forget to use your phone for what it was intended: communication. You might be surprised by how many real estate agents are not great at communicating, and this damages their effectiveness.
With a smartphone, you can write emails, send text messages, make phone calls, reply to social media messages, and even video chat with clients as you go about your day. There’s really no excuse for your clients to be out of the loop when you have their contact information in your hand.
Real estate agents who jump on technology trends as they come out will typically beat their competitors who aren’t paying constant attention. Your smartphone can be your greatest asset if you use it correctly.