BlackBerry & ZALORA collaborate to make a Bold Fashion Statement

(Singapore, 19 October 2012)  BlackBerry® and ZALORA last night showcased a unique set of looks developed by leading online fashion personalities, Wardrobe Trends Fashion, Moonberry, Model Schmodel and Sophie Willocq in a fashion show entitled Fashionably Bold.

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BlackBerry® and ZALORA fans gathered at 72-13 Gallery to witness this unique collection and collaboration between two leading lifestyle brands. To celebrate this partnership, consumers who purchase any BlackBerry® smartphone through the various authorized partners, will receive a 15% discount from ZALORA Singapore, the island’s one-stop online shopping destination across fashion, beauty and home & décor.

Fashionably Bold

Inspired by the sleek BlackBerry® Bold™ 9900 and classy BlackBerry® Bold™ 9790 in Charcoal Black and Pure White, four female and male models showcased the styles created by local fashion experts on the Fashionably Bold runway.

The eight lucky models, who submitted their best poses through an online contest to qualify, received their very own photo-shoot, make-over and runway tips from Miss Singapore Universe 2011, Ms Valerie Lim, who also choreographed the Fashionably Bold show.

“Today, everyone is looking to make a statement not only with fashion but with their smartphones as well. Fashionably Bold showcases the popularity of the BlackBerry Bold portfolio in Singapore, while celebrating the lifestyle statement that both our black and white smartphones make. It is a celebration of functionality coupled with aunique sense of style that BlackBerry smartphones have,” said Charles Dufourcq, Country Director for RIM, Singapore. “We are also pleased to reward our customers who purchase BlackBerry smartphones with a 15% discount voucher from ZALORA and we hope the creations showcased this evening inspire their choices from ZALORA.”

“As an e-tailer known for marrying the convenience of the internet with a variety of worldwide styles, ZALORA is happy to be collaborating with BlackBerry to further demonstrate how fashion and technology complement one another,” stated Terence Pang, Head of Marketing for ZALORA Singapore. “The individual styles inspired by the BlackBerry Bold portfolio truly showcase the diversity of the many collections on ZALORA.”

Fans of the Fashionably Bold collection can log on to to browse and purchase the various styles showcased by each of the stylists. The microsite went live immediately after the Fashionably Bold show, on Thursday, 18th of October, at 10pm.

Check out some of the photos from the prestigious event.

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