BlackBerry Bold 9900 Smartphone Launches in China

Beijing, China – July 26, 2012 — Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today launched the BlackBerry® Bold™ 9900 smartphone in China.

The BlackBerry Bold 9900 smartphone is the thinnest BlackBerry smartphone yet and offers the perfect combination of a high-performance keyboard and touch display integrated within the iconic BlackBerry Bold design. It also comes with the new BlackBerry® 7.1 OS (operating system).

“We’re pleased to work with our partners to bring the top-of-the-line BlackBerry Bold 9900 smartphone to customers in China,” said Urpo Karjalainen, Regional Managing Director, Asia Pacific, at Research In Motion. “The BlackBerry Bold 9900 delivers outstanding performance along with exceptional email and messaging capabilities, fast web browsing, rich multimedia and access to a wide range of apps. In addition, we believe Chinese customers will appreciate the industry-leading keyboard and popular Chinese input options provided by the new BlackBerry Bold 9900.”

The BlackBerry Bold 9900 continues the tradition of delivering the world’s best mobile communications experience. It features a highly refined and integrated suite of phone, email, messaging, multimedia and business apps to keep customers connected and productive throughout the day. It also features access to BlackBerry App World™, which includes many apps localized for Chinese customers.

BlackBerry 7.1 OS

With the BlackBerry 7.1 OS, customers can turn their BlackBerry smartphone into a mobile hotspot that can be shared by up to 5 Wi-Fi® -enabled devices, including laptops and tablets*.

In addition, the BlackBerry 7.1 OS takes advantage of the BlackBerry Bold 9900 smartphone’s built-in support for NFC (Near Field Communications), a technology that is enabling many new and exciting capabilities, including the ability to make mobile payments, pair accessories or read SmartPoster tags with a simple tap of the smartphone.

The BlackBerry® Tag app is also included, allowing customers to easily share information and content in a convenient new way. By simply tapping their NFC enabled BlackBerry Bold 9900 against another NFC enabled BlackBerry smartphone, customers can instantly invite a friend to BlackBerry® Messenger (BBM™) or exchange contact information, documents, URLs, photos and other multimedia content. They can also pair their BlackBerry smartphone with another NFC enabled Bluetooth® device.

The BlackBerry 7.1 OS introduces a next-generation BlackBerry browser that is among the best in the industry. Combining the dramatically improved performance of the advanced browser together with the powerful hardware enhancements of the BlackBerry Bold 9900 means that browsing results are up to 40% faster than BlackBerry® 6-based smartphones and up to twice as fast as BlackBerry® 5-based smartphones**. Additional enhancements to this next-generation BlackBerry browser also include optimized zooming and panning for smoother web navigation and optimized HTML5 performance for incredible gaming and video experiences.

For more information about the BlackBerry Bold 9900 smartphone, please visit: http://cn.blackberry.com/. A list of RIM authorized retailers can be found at: http://cn.blackberry.com/purchase/

* Please check availability with your service provider. Additional data plan may be required.

** Testing was performed by RIM to measure average page load speeds using pre-release BlackBerry 7 software.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market Exchange (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

 

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