Boating enthusiasts are some of the most challenging people to reach. They live in a very different world from ours, and they often have unique interests that make them hard to market. However, you can get your message across and convert more boaters into customers with the right marketing tips.
1. Think outside the Box
When it comes to marketing to boating enthusiasts, you can’t be afraid to think outside the box. For example, many boaters are passionate about fishing, so consider targeting them with fishing-related content or products. Boaters also enjoy spending time on the water, so consider sponsoring a boating event or creating content that encourages people to get out on the water.
2. Create Content Based on Your Customers’ Interests
Creating custom content targeted towards your boating audience can help you stand out from the competition, increase engagement, and ultimately convert more boaters into customers. Please talk with your existing customers to find out what their interests are so you can create content that will resonate with them.
Reach out via email. Email marketing can be an effective way to reach boaters because many use email every day. You should regularly send emails with deals, coupons, promotions, announcements, contests, and other types of relevant content for boaters. Make sure your emails contain links back to your website, so they have the opportunity to learn more about your company and products.
3. Advertise Where Boaters Can Be Found
It would be best if you considered advertising in places where boaters are likely to be found, such as marinas, boat shows, marine storefronts, and even on the water itself. You can also advertise in various other locations, including camping grounds, grocery stores near the beach, golf courses, bars and restaurants within proximity to waterways, and anyplace else that targets boating enthusiasts.
Attend a boat show. Attending a boat show is a great way to reach out to boaters and introduce them to your products and services. Boat shows provide an opportunity for you to display your products and talk to potential customers face-to-face. You can also offer show discounts and run contests at the show to increase brand awareness and generate leads.
4. Make Your Site Mobile-Friendly
Today’s consumers spend most of their time online using mobile devices rather than desktop computers. If your website is not optimized for mobile devices, you could be losing out on business from people who use their phones or tablet to access the internet. Make sure your website is mobile-friendly so you can reach more boaters and increase sales.
5. Sponsor a Boating Event
Sponsoring boating events is another excellent way to reach out to boaters and introduce them to your products and services. Not only does sponsoring an event give you brand visibility, but it also allows you to connect with other companies in the boating industry. Even if the event isn’t targeted towards people who own boats, attending or sponsoring can still be beneficial because many of the attendees are owners of boats.
6. Run a Survey
Running a survey with questions about boaters can help you learn more about this specific audience, which will make it easier to attract new customers in the future. You should try to ask open-ended questions or multiple choice type questions, so you have the opportunity to get feedback from everyone who completes the survey, even if they are not interested in purchasing your products or services at this time.
Now that you know some of the best marketing tips for reaching boating enthusiasts, it’s time to put them into action! Start by thinking about what makes your company unique and how you can use that to connect with boaters. Also, don’t forget about direct marketing by handing out items like flyers, brochures, and catalogs. In no time, you’ll start attracting more boaters with these tried and true strategies. Use these tips to create a marketing strategy that will help you connect with this valuable audience and convert them into customers.