5 Reasons Inbound Marketing Should Be a Key Part of Your Entrepreneur Journey

Inbound marketing

As you begin on your journey to found and build your own business, you will sooner or later need a marketing strategy to attract customers and grow your brand presence. For many entrepreneurs, that can be problematic. Marketing is inherently expensive, and you will come across so many articles providing tips and tricks that you might not know which advice to follow.

Here’s one that might be more actionable than most others: make inbound marketing a core part of your entrepreneur journey. If you embrace this relatively new but immensely successful concept from the beginning, you can build your entire business around the core philosophy of this type of digital marketing.

What is Inbound Marketing?

In its comprehensive definition of inbound marketing, Forbes.com points out a number of staples of this philosophy: it occurs in the digital space, focuses on creating high-value content for your target audience, and aims to generate quality leads for further, more targeted efforts.

Inbound marketing, in other words, is a way to help potential customers find you, rather than pushing out your marketing message to an audience that might never be interested. As a result, it’s a perfect compliment to the entrepreneurial process. In fact, here are 5 reasons to embrace inbound marketing as early as possible in building your business.

1) Grow Your Credibility

In today’s digital environment, audiences across industries are becoming cynical toward advertising of any kind. Millions are installing ad blockers, requiring new ways to reach through the clutter and get your brand in front of your desired customers. That’s especially the case for a new business that no one knows about yet.

Inbound marketing, then, offers you a way to accomplish just that. If you create high-quality content designed specifically for your target audience, and find effective way to get that content in front of your potential customers, you will have their attention.

Marketers who rely on traditional ‘push’ advertising tend to lack that credibility, while those embracing content and inbound marketing increase theirs. The business blog of Pinnacle Furnished Suites is a perfect example of a company sharing information that’s not necessarily promotional in order to build their credibility.

2) Create a Comprehensive Online Presence

Going into 2017, your website should be much more than a simple, static online billboard. Instead, it needs to be a comprehensive resource for your target audience to learn about both your product or service and the industry in which you operate.

Oseco’s website, for example, offers more than just information about its manufacturing products and services. In addition, it also provides news updates, case studies, and a variety of guides about its products that are relevant and helpful to anyone in the industry. Through effective search engine optimization, this content helps Oseco be found easily by potential customers.

That’s what inbound marketing is all about. Instead of creating an online billboard, you create a comprehensive online presence that will become the center of your marketing efforts. If you can turn your website into a treasure trove of resources for your audience, and then draw attention to it using SEO and social media marketing, your audience will visit – and convert.

3) Generate Sustainable, Quality Leads

Depending on your industry, you probably need to approach and engage with potential customers long before they actually make a buying decision. How do you make sure that these members of your target audience enter your database for further, more targeted communication?

Lead generation may be the core benefit of inbound marketing. If you can give your website visitors something of value (such as long-form content or a webinar registration) in return, they will gladly return the favor by giving you their contact information. Now, you can engage in more comprehensive email marketing and lead nurturing efforts, knowing that your recipients have expressed at least some interest in your company.

4) Jump Your Competition With a Head Start

Breaking into an industry is difficult. But it’s much easier if you use a marketing strategy that most of your competitors haven’t yet fully embraced. Though inbound marketing has repeatedly been shown to be more successful and generate higher ROI than more traditional methods, it’s only slowly gaining acceptance among small businesses.

By embracing the philosophy, you can get ahead of your competition. If you’re the only one in your niche to present yourself as a valuable resource using the above strategies, you will occupy a space in the minds of your audience that will be difficult to top. Consider Voicebase, which has embraced a more resource and education-oriented approach to marketing than most of its competitors and has benefited significantly as a result.

5) Embrace Your Customers’ Needs

Finally, inbound marketing allows you to embrace the unique needs of your customers. Rather than building your marketing strategy from the inside, you will be more open to listening to your customers, and deliver content that’s designed to help them succeed.

As a result, you will gain valuable insights into the minds of your audience, which can be applicable even beyond marketing. As a new and growing business, you will probably have to make regular adjustments to your product and service over time. Inbound marketing offers you an inherent opportunity to learn about your audience in a way that can help guide these types of adjustments.

In short, inbound marketing is a unique fit for entrepreneurs looking to set themselves apart from their competition and accelerate their business growth from the beginning. Thanks to the above reasons, embracing the philosophy from the start of your business can give you the boost you need to succeed both immediately and long-term.

92 thoughts on “5 Reasons Inbound Marketing Should Be a Key Part of Your Entrepreneur Journey

  1. I don’t even understand how I stopped up right here,
    however I assumed this submit used to be good. I do not recognise
    who you might be but definitely you’re going to a famous blogger should you aren’t already.
    Cheers!

  2. I’m really loving the theme/design of your web site. Do you ever run into any web browser compatibility issues?
    A handful of my blog audience have complained about my site not working correctly in Explorer but looks great in Opera.
    Do you have any suggestions to help fix this issue?

  3. Hey I am so happy I found your blog, I really found you
    by accident, while I was searching on Aol for something else,
    Anyhow I am here now and would just like to say cheers for
    a incredible post and a all round entertaining blog (I also love the theme/design), I don’t
    have time to read it all at the minute but I have bookmarked it and
    also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the
    superb b.

  4. It’s genuinely very difficult in this busy life to listen news on Television, thus I simply use world
    wide web for that reason, and obtain the most recent information.

  5. Admiring the dedication you put into your site and in depth information you present.

    It’s great to come across a blog every once in a while
    that isn’t the same old rehashed material. Wonderful read!
    I’ve saved your site and I’m adding your RSS feeds to my Google account.

  6. Just want to say your article is as astonishing. The clearness to your submit is simply spectacular and
    that i can think you are knowledgeable on this subject. Fine with your
    permission allow me to snatch your feed to stay
    updated with imminent post. Thank you 1,000,000 and
    please carry on the rewarding work.

  7. After exploring a number of the blog articles on your website, I seriously
    appreciate your technique of blogging. I book marked it to my bookmark site list and will be checking back in the
    near future. Take a look at my website as well and let me know your opinion.

  8. Hi excellent blog! Does running a blog like this take a lot of
    work? I’ve very little knowledge of computer programming however I was hoping
    to start my own blog soon. Anyhow, if you have any suggestions or tips for new
    blog owners please share. I understand this is off subject however
    I just had to ask. Thank you!

  9. Great blog you have here but I was wondering if you knew of any community forums that cover
    the same topics talked about here? I’d really like
    to be a part of group where I can get opinions from other experienced people that share the same
    interest. If you have any suggestions, please let me know.
    Many thanks!

  10. I was curious if you ever considered changing the layout of your site?
    Its very well written; I love what youve got
    to say. But maybe you could a little more in the way of
    content so people could connect with it better. Youve got an awful lot
    of text for only having 1 or 2 images. Maybe you could space it out better?

  11. I’m really loving the theme/design of your site. Do you ever run into
    any browser compatibility problems? A small number of my blog audience have complained about my website not operating correctly in Explorer but looks great
    in Opera. Do you have any suggestions to help fix this
    problem?

  12. My brother recommended I might like this website.
    He was once entirely right. This publish truly made my day.
    You cann’t imagine simply how a lot time I had
    spent for this info! Thanks!

  13. naturally like your website but you have to check the spelling on quite a
    few of your posts. A number of them are rife with spelling problems and I find it
    very bothersome to tell the reality however
    I’ll surely come back again.

  14. An outstanding share! I’ve just forwarded this onto a
    coworker who was conducting a little research on this.
    And he in fact ordered me dinner due to the fact that I discovered it for him…

    lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for
    spending some time to talk about this topic here on your
    web page.

  15. Excellent goods from you, man. I’ve have in mind your stuff prior to and you are
    simply extremely excellent. I actually like what you’ve acquired right here, really like what you’re stating and the best way by which you are saying it.
    You make it entertaining and you still take care of
    to keep it wise. I can’t wait to learn much more from you.
    That is actually a wonderful web site.

  16. Thanks for any other informative blog. Where else may I get that kind of information written in such a perfect method?
    I have a project that I’m just now running on, and I’ve been on the glance
    out for such info.

  17. Wonderful goods from you, man. I’ve be mindful your stuff
    prior to and you are simply too magnificent. I really like what you’ve obtained right here,
    certainly like what you are stating and the way in which
    wherein you assert it. You’re making it enjoyable and you continue to take care of to stay it wise.
    I cant wait to read much more from you. That is actually a
    great web site.

  18. Fantastic items from you, man. I have consider your stuff prior to
    and you are just extremely great. I really like what you’ve acquired here, certainly like what you are saying and
    the way in which in which you are saying it. You make it entertaining and you continue to care for
    to stay it smart. I cant wait to learn much more
    from you. This is actually a wonderful website.

  19. What’s Taking place i’m new to this, I stumbled upon this I have discovered It absolutely helpful and
    it has helped me out loads. I am hoping to contribute & aid other customers like its aided me.
    Great job.

  20. Admiring the hard work you put into your blog and in depth information you provide.
    It’s awesome to come across a blog every once in a while that isn’t the
    same old rehashed information. Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  21. Thank you, I have recently been looking for
    information about this topic for ages and yours is the best I’ve came upon till now.
    However, what concerning the conclusion? Are you sure in regards
    to the supply?

  22. Appreciating the time and energy you put into your website and in depth information you provide.
    It’s awesome to come across a blog every once in a while
    that isn’t the same old rehashed information. Great read!
    I’ve bookmarked your site and I’m adding your RSS feeds to my Google
    account.

  23. I抦 impressed, I have to say. Really not often do I encounter a weblog that抯 each educative and entertaining, and let me let you know, you may have hit the nail on the head. Your concept is excellent; the problem is something that not enough persons are speaking intelligently about. I’m very blissful that I stumbled throughout this in my seek for something regarding this.

  24. I am really loving the theme/design of your weblog.
    Do you ever run into any internet browser compatibility problems?
    A couple of my blog visitors have complained about my blog not operating correctly in Explorer but
    looks great in Safari. Do you have any suggestions
    to help fix this issue?

  25. After research a few of the weblog posts on your web site now, and I really like your method of blogging. I bookmarked it to my bookmark web site checklist and will be checking again soon. Pls check out my web site as properly and let me know what you think.

  26. An impressive share, I just given this onto a colleague who was doing a bit of evaluation on this. And he actually bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying extra on this topic. If possible, as you change into expertise, would you thoughts updating your weblog with extra particulars? It’s extremely helpful for me. Big thumb up for this weblog submit!

  27. After research a number of of the weblog posts on your website now, and I actually like your way of blogging. I bookmarked it to my bookmark web site record and can be checking back soon. Pls check out my web site as properly and let me know what you think.

  28. Thanks for a marvelous posting! I really enjoyed reading it, you will be a great author.I will be sure to bookmark your blog and will come back someday. I want to encourage continue your great work, have a nice evening!

  29. I like the valuable info you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite sure I will learn many new stuff right here! Best of luck for the next!

  30. I’m not sure exactly why but this website is loading extremely slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later and see if the problem still exists.

  31. I would like to express some appreciation to the writer for rescuing me from this type of condition. As a result of scouting throughout the online world and obtaining ways which were not productive, I assumed my life was well over. Existing devoid of the strategies to the issues you’ve sorted out as a result of your blog post is a crucial case, as well as ones which may have badly damaged my career if I had not come across the website. That knowledge and kindness in dealing with every part was helpful. I’m not sure what I would have done if I had not encountered such a subject like this. It’s possible to now look forward to my future. Thank you very much for this impressive and results-oriented guide. I won’t think twice to suggest your blog to anybody who ought to have support on this subject matter.

  32. My wife and i got peaceful that Albert managed to conclude his survey using the precious recommendations he grabbed while using the site. It’s not at all simplistic to just choose to be giving for free things which often most people might have been trying to sell. And we discover we need the blog owner to thank for that. All of the explanations you made, the straightforward blog menu, the friendships you can make it possible to create – it’s got everything overwhelming, and it’s really helping our son in addition to the family feel that that concept is interesting, and that’s rather important. Many thanks for everything!

  33. I together with my pals were found to be studying the nice information from your website and so immediately I got an awful feeling I never expressed respect to you for those strategies. Most of the ladies appeared to be as a consequence joyful to study them and have definitely been enjoying these things. Thanks for indeed being really accommodating as well as for figuring out this kind of beneficial subjects millions of individuals are really needing to learn about. My honest apologies for not expressing appreciation to sooner.

  34. I’m also commenting to let you be aware of of the outstanding encounter our child had going through your site. She came to find a wide variety of issues, most notably what it’s like to have a wonderful helping nature to have a number of people without difficulty know a number of complex subject areas. You actually exceeded my expected results. Many thanks for showing the priceless, dependable, edifying as well as cool tips about this topic to Mary.

  35. My husband and i were very thankful Peter managed to conclude his investigation out of the ideas he gained out of your web pages. It is now and again perplexing just to be making a gift of techniques which often the others could have been trying to sell. And we fully grasp we now have the blog owner to give thanks to for this. The main explanations you’ve made, the simple site navigation, the relationships you give support to foster – it is everything fantastic, and it’s really making our son and us feel that this subject is cool, which is certainly quite serious. Thanks for the whole lot!

  36. Thanks for all of your labor on this site. Debby take interest in setting aside time for investigations and it is easy to see why. We all hear all concerning the compelling tactic you present useful tips through the blog and as well as welcome participation from some others on the area then our own simple princess is truly understanding a great deal. Take pleasure in the remaining portion of the new year. You are carrying out a dazzling job.

  37. I really wanted to make a simple word so as to express gratitude to you for these magnificent ideas you are placing at this site. My incredibly long internet lookup has at the end been honored with pleasant insight to share with my family. I would mention that we visitors actually are really lucky to live in a notable website with so many special professionals with great tips and hints. I feel really blessed to have seen your website page and look forward to so many more thrilling minutes reading here. Thanks once again for a lot of things.

  38. I simply wanted to send a brief comment in order to thank you for all of the wonderful concepts you are posting at this site. My incredibly long internet look up has finally been rewarded with brilliant concept to exchange with my companions. I ‘d state that that many of us readers are really endowed to exist in a fantastic network with many outstanding professionals with useful advice. I feel really happy to have encountered your entire site and look forward to many more awesome times reading here. Thanks a lot once more for a lot of things.

  39. A lot of thanks for every one of your hard work on this web site. My daughter loves working on research and it’s easy to understand why. My spouse and i know all relating to the dynamic means you give great guidance by means of this web blog and as well as strongly encourage response from some other people on that article and our child has been becoming educated so much. Enjoy the remaining portion of the year. You have been carrying out a really good job.

  40. I would like to express some appreciation to the writer just for bailing me out of such a problem. Right after researching through the world wide web and coming across advice which are not powerful, I believed my life was done. Existing without the solutions to the difficulties you’ve solved by way of your main post is a crucial case, and the ones that might have badly damaged my entire career if I had not come across your website. Your good ability and kindness in handling the whole lot was excellent. I don’t know what I would have done if I had not discovered such a solution like this. I can also at this moment look ahead to my future. Thanks for your time so much for your impressive and effective guide. I will not think twice to suggest your blog to any person who should receive counselling about this subject.

Leave a Reply

Your email address will not be published. Required fields are marked *