Having trouble bringing in new customers to your company’s website? You’re not the only one. In fact, 66% of marketers say improving their organic presence is their inbound marketing priority.
Without online marketing for small business, you could miss out on big leads. Adjusting your digital marketing strategy this year can get you ahead of the competition. Then, you can boost your brand and grow your business.
Eager to bring in more leads? Learn how with this guide on small business digital marketing!
1. Stick With Search
One of the best digital marketing ideas you can use is search engine marketing (SEM).
SEM allows you to utilize search engines like Google to appear in front of customers. You can either use search engine optimization (SEO) or pay-per-click (PPC).
If you plan on using SEO, you’ll need to create unique, high-quality content. What questions are your customers asking? You can use those questions to make a list of topics to cover.
Then, you can provide customers with the answers they need and show them you’re a credible resource in the industry.
Make sure to keep up with the latest SEO trends, too. For example, experts believe voice searches will account for 50% of all searches. Optimizing your content for voice searches will ensure your content still appears for consumers using Alexa, Siri, or Google.
PPC, on the other hand, uses digital advertising to appear in front of Google and social media users.
Regardless of the SEM strategy you use, both can give your online marketing for small business strategy a boost!
2. Make Sure You’re Mobile
How often do you check your phone each day? According to recent reports, 66% of Americans check 160 times a day. In fact, mobile devices are starting to replace desktop computers.
If you want to use these small business digital marketing tips effectively, make sure you’re mobile-optimized. A mobile optimization strategy will benefit your SEO and PPC. It will also improve the customer’s online user experience.
You can work with a talented digital marketing company like Kick Digital to make sure you’re mobile.
3. Start Filming
If you want to improve your online marketing for small business plan, start creating videos!
Videos are a great way to get customers engaged in your content. They’re easy to make and consume, allowing you to draw potential customers in. Don’t forget to optimize your video content and share it across social media.
4. Get Chatting
Don’t forget to add chatbots to your website. Chatbots use artificial intelligence (AI) to provide customers with the help they need. By utilizing chatbots, you can improve the customer experience by providing them with the answers they need.
5. Make It Interactive
Interactive content is another way to improve engagement on your website. Try using:
- Augmented reality
- Virtual reality
Test a few different formats to see what your customers prefer.
Online Marketing for Small Business: 5 Strategies for Success in 2020
Are you using these five strategies yet? By adding these techniques to your online marketing for small business plan, you can boost your brand online. Then, you can attract more leads, improve your online reputation, and grow!
Check out the Digital Marketing section for more tips!