Starbucks coffee drinkers and smartphone users tune in. Today Starbucks announced that it is expanding its Starbucks Card Mobile Payment System.The deployment will start servicing 300 Starbucks stores in New York City. The Starbucks Card Mobile application is readily available for BlackBerry, iPhone, and iPod touch devices. With the Starbucks Card Mobile application, customers can make purchases using their phones.
“With the expansion of mobile payment to New York City, we expect to see more and more customers trading their plastic Starbucks Cards for the digital version on their mobile phone. In addition to the payment capability, customers can also keep track of their My Starbucks Rewards status and reload their card while they are on the way to Starbucks or in line,” said Brady Brewer, vice president Starbucks Card and Loyalty.