BlackBerry keeps moving this year as the BlackBerry 10 experience slowly unfolds to the world. It all began with the launch of the much awaited BlackBerry 10 operating system and devices and now BlackBerry has partnered
with a formula 1 team. We all saw the superbowl ad and most didn’t get it. BlackBerry showed you everything they can’t do in under 30 seconds. Now they are showing you what they CAN do. Below we have an announcement from the Mercedes AMG Petronas Formula 1 team.

As the new Silver Arrow, the Mercedes AMG Petronas F1 W04, completes its first laps this morning at the Jerez circuit in Spain, the Formula One team have announced a significant new partnership agreement with BlackBerry.

As the Official Mobile Computing Partner for the Mercedes AMG Petronas Formula One Team, BlackBerry will collaborate with the team on technical and marketing opportunities.

The new BlackBerry 10 platform will deliver tools and services for Mercedes AMG Petronas and fan engagement will be improved through the joint development of apps.

BlackBerry 10 smartphones will also be used by the team so they can ‘keep moving’ throughout the Formula One season.


BlackBerry Z10 in action

The new partnership sees the iconic BlackBerry branding featured prominently on the chassis and headrest of the F1 W04 Silver Arrow, the race suits of Lewis Hamilton and Nico Rosberg, and on the team’s race wear kit.

As the Official Mobile Computing Partner, BlackBerry and Mercedes AMG Petronas will be working closely together to develop the team’s use of the BlackBerry 10 platform at the team’s headquarters and at each Grand Prix.

Ross Brawn – Team Principal
“On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry.

We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to Mercedes AMG Petronas. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding.”

Frank Boulben – BlackBerry Chief Marketing Officer
“Formula One is all about precision engineering, design and innovation, three values that mirror the approach that’s gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the Mercedes AMG Petronas Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership.”

Source: F1SA