Your business blog is a valuable tool to expand your brand’s presence online. The benefits to blogging are immeasurable including building your credibility in your niche, offering value to your customers and followers, increasing visibility in the search engines, and sharing your mission.
Blogging is also a solid platform to grow your leads list. With search being the #1 source for content traffic generation and how consumers look up information, positioning your blog to capture these new visitors will bolster your marketing results and improve revenue.
Since growing your email subscribers is the lifeline to your business, it’s important to create ways for your blog to generate leads to build your sales funnel. Here are five unique ways on how to convert your blog into that lead generating machine!
#1 Use Inline Downloads
Incorporating inline download forms into your blog content is a powerful technique to getting readers to subscribe to your list. You see, these opt-in boxes are embedded right within your blog post and it especially relates to the topic the visitor is reading.
For example, if the blog title is “5 Easy Ways to Better Your Social Media with NUVI”, an ideal inline download offer would be a checklist the reader could use to improve their social media strategy. The lead magnet aligns with the content and the person’s interest, making it much more likely that they’ll exchange their contact info in return.
Therefore, the goal is to build different content types like whitepapers, checklists, templates, video series, eBooks or webinars that matches your blog post or a specific section with your blog post that you can offer at that moment. Consider using this particularly for your long-form blog posts to increase lead conversions.
#2 Slide in a Request after a Page Scrolls
The longer a visitor remains on your page scrolling through your content, the more engaged they are. A gentle way for getting new email addresses is to slide in a request to subscribe once they’ve reached a specific point in your content. So, when the reader scrolls past a certain percentage of the page, the subscribe box can slide in from a bottom corner. This type of entrance is very gentle but eye-catching, so it works perfectly.
According to MadMimi, their test showed that slide-in subscribe leads had a much better conversion rate than any regular pop-up. Actually, sliding in after 80% of a page scrolls is the best converting area for websites. Therefore, configure a subscribe box to slide in after 70-80% of your page scrolls to boost opt-ins.
#3 Include a Subscribe Box at the End of Your Blog Post
Most visitors decide whether to subscribe or not after reading your content. Adding a subscriber box underneath of your blog content can trigger your readers to make the decision right away. One reason blogs fail to capture leads is because they don’t ask for emails at the end of their content. You can easily have your bases covered by embedding a subscriber box where readers can simply exchange their info.
The good news is this tactic converts well and tends to persuade users who may have been unwilling to subscribe at the beginning. If you don’t use pop-ups to capture leads in your business blogging, include subscriber boxes at the close of all your blog posts.
Have you written tons of blog posts but have not included a subscriber box on each article? Get someone on WorkMarket to simply do it for you to save you time and capitalize on all your blog content.
#4 Incorporate a Compelling Call to Action in Your Content
Having a clear call to action (CTA) that tells your readers what to do next is crucial to boosting your conversions. It is a way to compel your visitors to take your desired action…whether to click on a link, share your post, or download an eBook. They’re absolutely necessary for landing pages and ads, but are highly underused in blog posts.
The best way to bolster your CTAs is to sell your visitors on why they should subscribe to receive your content. What benefit will they gain as a result of opting into your list? How does your content offer solve their problem? Be clear on the value you’re giving to resonate with your audience.
Also, choose emotionally driven words like free, better, and now that inspires your readers to take action and makes them feel like they will miss out if they don’t subscribe.
#5 Answer Your Comments with CTAs
Did you know that your comments section is full of qualified leads? You see, the ones who take the time to leave well, thought-out comments are the ones that are truly engaged with your content and brand. Whether they’re asking a question, giving praise, or offering suggestions, you want to pay special attention to these prospects and find ways to keep them connected with your brand.
The next time someone asks you for more information on a particular point in your blog post, give a proper response and include a CTA to a landing page where they can download an eBook or whitepaper to get more in-depth content on the subject.
Be sure that the content you’re offering aligns with their question so you don’t look spammy or promotional. The goal is to always be sharing value, so you’re viewed as a source for information.
Your blog is a great source to bolster your lead generation strategies. As new visitors read your content, you want to maximize every opportunity to capture fresh leads to grow your funnel for more revenue and repeat business. In fact, email marketing and automation tools like Salesfusion will help to nurture your leads and convert them into paying customers…but it starts with your blog.
This guide offered amazing blogging tips on how you can leverage your blog to increase your email subscribers…simply choose 1-2, test your results, make adjustments, and implement more of what’s working.