Business blogging is a must in today’s world. It not only helps with search engine optimization, but can also be a form of inbound marketing, drawing people into you as opposed to the other way around. Although blogging may seem as though it’s a time-consuming effort, it is absolutely worth it – and there are some blogging tips that you should be following as a business that can lead to more sharing and thus more visibility.
Put a Face to a Name
One of the first things you want to do is put a face to a name. When you write a blog, people want to see who is the one responsible for writing it. A name is not enough because it doesn’t mean anything to your audience. Instead, include a picture of the person who wrote the blog. This helps to add personality to your business so that it doesn’t look so impersonal.
Work Market is a great example of a business that has put a face to a name, and they have multiple people writing for them. This is another benefit because it shows that there is diversity within the company. If you have one person writing all the time, it can demonstrate that only one person is knowledgeable about the industry – and this doesn’t say much for the “team” behind your company.
People today want to have personal relationships with the company they do business with. You want people to be able to bookmark your blog and come back to it on a regular basis because of the information you share. By placing a photo next to the name of the person who wrote the blog, you make it easier to develop a personal relationship, giving people the extra reason to bookmark your blog.
Include Social Media Sharing Buttons
Whenever you write content for your blog, you want people to share it. You want them to be so inspired by what you wrote that they want to share it with all of their friends, family members, and coworkers. No one should have to write a post about the blog. It is to your benefit that they share what you have written, and therefore you want to make it as easy as possible for them to do this.
Sales Fusion has Facebook, LinkedIn, and Twitter buttons on every blog post that they create. The benefit to this is that if someone likes one of the blogs, they can choose which social media network to share it on. They may want to share it on Facebook because they find it amusing or helpful, or they may want to share it on LinkedIn with all of their business professionals, including their coworkers. By providing several social media options, you make it easier for people to share on the platform of their choosing.
Focus on Your Target Audience
We live in a world where customer service is more important than ever before. Part of delivering great customer service is knowing your target audience – and this needs to happen with your blog as with anything else.
If you don’t know your target audience, you won’t be able to create blogs that resonate with what they want and what they need. Consumers will pass over your blog and may not even give your business a second consideration because they don’t feel as though you have your finger on the pulse of the industry. This can be extremely problematic, which means that you need to spend some time doing your research and learning more about who your target audience is so that you can deliver the best possible content for them.
Create Quality Content
Blogging isn’t all about creating random content with keywords so you show up within the search engines. While your blog can be a great SEO tool, it’s also going to help you with finding customers and growing your customer base because of social sharing of blog articles.
Content needs to be high quality because it is a reflection of who you are as a business. High quality content is defined as being industry-focused, informative, and well proofread. It doesn’t matter what you are saying and how important the topic is, if you have misspelled words and poor grammar, no one will read the content. This means that no one will share what you have written – or if they do, it will be in a way to chastise your company.
If you are not a great content writer, it’s best to hire out so that you can count on the quality of what you post on your blog.
Use Lists, How Tos, and Other Formats
You have to assume that people are going to read your blog on more than one occasion. They may bookmark your blog and go to it every week or month in order to grab new information about your business for the industry as a whole. This means you cannot rely on the same format for every single blog.
Lightcrest takes a great approach with their blogs, creating many different formats. They use numbered lists, how-to articles, as well as articles on some of the latest-breaking trends in the industry. This helps them to get their customers interested in what they write so that there is a greater chance of seeing shares.
Blogging is a great way to boost your visibility on the internet and connect with your customers. By following a few tips, you can get your content shared more frequently and ensure that you are delivering good customer service.