RIM Co-CEO Jim Balsillie Confirms BBX As Upcoming Name, Says We’re Going to See it on Display

In an interview with the Financial Post, RIM Co-CEO Jim Balsillie has confirmed that the upcoming BlackBerry mobile platform name will be “BBX”. According to Jim, the motor that has been built for the BBX platform will be the driving force into the future.  “We’ve completely had to re-engineer ourselves for the future,” Mr. Balsillie said.

“We’ve leapfrogged everyone with what we’re announcing [on Tuesday] and you’re going to see it on display,” Mr. Balsillie said in an interview.

“We built an engine back in the mid-90s that served us incredibly well for 15 years, and in the past couple of years, we’ve had to build the engine of the future while still driving the engine we’ve got.”

Now that DevCon is officially here, we can really get to see what BBX is made of. What do you’all think? Like or dislike the name for the upcoming QNX handhelds?

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  • http://twitter.com/msantosATX MSantos ATX

    Unlike, there might be some infringement going on according to BASiS who claims they have several products under the name BBX and has carried it for quite awhile with that pre-fix

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